UX Research | UI Design | Workshop Facilitation | User-Centered Design Approach

Product Designer
UX Researcher

I use both qualitative and quantitative data to solve problems (identify pain points, find opportunities, think collaboratively about actionable solution).

Have a deep understanding of users (what they need, what they value, their abilities, and also their frustrations).

In my value proposition, I also take into account the business goals, objectives of the group managing the project and technical limitations.

Hotjar
Figma
Miro
Analytics
Data
Users
Heatmap
Contentsquare
team
Large Accounts

Trusted clients

Hospitality – Fintech – Telecom & IT – Retail – Real Estate – Luxury
MS
Accor-150x50
Frame 54
omega
dior
huawei
Frame 50
nespresso
Frame 52
hsbc

Test early and often to validate assumptions and design decisions.

 UX Research

Case Studies
FREELANCE UX DESIGNER HONG KONG

Case Studies

01

Date : 2021-2022

ACCOR LIVE LIMITLESS, the the loyalty program of Accor.

PROBLEM : Clarify how the program works despite its complexity to increase customer acquisition and retention.

Decision-making workshop | Digital strategy | Delivery | Reporting | Actionable insights

Microsoft

Date : 2020-2021

AI Builder is Microsoft's artificial intelligence "low code" platform that enables businesses to automate business processes.

PROBLEM : Evaluate AI model to get better performance and quality on its details page.

Design Sprint Facilitation | UX Research | Delivery | User Testing | Team Presentation 

02

PRODUCT DESIGN / UX DESIGNER
FREELANCE PARIS HONG KONG

Be user centric and make the digital experiences as engaging as possible

UX Research

Expert Interview 
Quantitative User-Research
Secondary Research
Competitive Analysis
Map : User Journey & BluePrint
Customer Value Proposition
Lightening Decision Jam
Survey
User interview
Onsite Interview

Design Sprint 2.0

WEEK 1

Day 1 : Problem Space
Day 2 : Solution Space
Day 3 : Design & Build
Day 4 : Test & Validate
Day 5 : Retrospective

WEEK 2
The Iteration Sprint
Project Next Steps

UI/UX Design

Wireframing
Functional Prototypes
Pixel Perfect Design
UI Library & Design System
Project/Sprint Summary 
Results Report

Dior

Date : 2019-2020

My Dior Beauty, loyalty program to discover a world of members-only benefits and rewards from Dior Beauty.

PROBLEM : Boost customer engagement with an omnichannel strategy.

Workshop Facilitation | UX Research | Delivery | Team Presentation

03

UI/UX design Paris
Design Sprint

04

Nespresso

Date : November 2019

Nespresso Recipes, recipe inspirations and search.

PROBLEM : Leverage coffee recipes to generate more sales.

Workshop Facilitation | UX Research | Delivery | Team Presentation 


TALKING TO OUR USERS IS THE MOST DIRECT WAY OF FIGURING OUT WHAT PROBLEMS THEY HAVE AND HOW TO SOLVE THEM

Finding the perfect value proposition involves a long, iterative process.