UX Research | UI Design | Workshop Facilitation | User-Centered Design Approach
I use both qualitative and quantitative data to solve problems (identify pain points, find opportunities, think collaboratively about actionable solution).
Have a deep understanding of users (what they need, what they value, their abilities, and also their frustrations).
In my value proposition, I also take into account the business goals, objectives of the group managing the project and technical limitations.
Hospitality – Fintech – Telecom & IT – Retail – Real Estate – Luxury
Test early and often to validate assumptions and design decisions.
Date : 2021-2022
ACCOR LIVE LIMITLESS, the the loyalty program of Accor.
PROBLEM : Clarify how the program works despite its complexity to increase customer acquisition and retention.
Decision-making workshop | Digital strategy | Delivery | Reporting | Actionable insights
Date : 2020-2021
AI Builder is Microsoft's artificial intelligence "low code" platform that enables businesses to automate business processes.
PROBLEM : Evaluate AI model to get better performance and quality on its details page.
Design Sprint Facilitation | UX Research | Delivery | User Testing | Team Presentation
PRODUCT DESIGN / UX DESIGNER
FREELANCE PARIS HONG KONG
Be user centric and make the digital experiences as engaging as possible
Map : User Journey & BluePrint
Customer Value Proposition
Lightening Decision Jam