Work closely with product teams to identify important research questions.
Conduct research using a wide variety of quantitative and qualitative methods, and interpret analysis through the lens of UX.
Partner with design, product management, data science, content strategy, engineering, marketing, and other technical roles to conduct and share research.
Partner with product teams to generate ideas and viable solutions.
Determine and recommend the most efficient and effective research approaches to solve for business needs
ASK THE EXPERTS
A qualitative methods of data collection with the primary objective of gathering information about a particular issue or problem.
Gathering numeric data/web analytics about your product, new or existing from tools such as Google analytics, Data Studio, Content Square, Hotjar, A/B Test, Surveys.
DRAW THE MAP
Design Sprint method that maps out a user's experience step by step as they encounter your problem space or interact with your product.
IDEATE & DOT VOTING
By placing colored dots, participants in UX workshops, activities, or collaborative sessions individually vote on the importance of design ideas, features, usability findings, and anything else that requires prioritization.
A research method that involves using already existing data.
These documents can be existing websites, apps, data obtained from already filled in surveys, past user testing results etc.
Qualitative user research is used for discovery of “Why” and “How”.
This user research consists of two core activities: observing and interviewing your users/clients.
In other words, your company sells a certain product or service that can solve a specific problem of people, respectively, you need to find people who might be interested in your products or services, and these people will be your target audience.
The lightning demo is a structured “show and tell” group session to gather ideas and inspiration. Participants will share visual inspiration and big ideas.
This gives us a wide range of concepts to choose from when you start working on the possible solutions.
TEST & VALIDATE
To get the best results: Test early and often. By using research and testing to validate assumptions early on, you save on development costs.
You can be assured that your product is on the right track to deliver the best experience to the user — the first time.